MARKETING-CLOUD-ADMINISTRATOR EXAM BOOTCAMP | RELIABLE MARKETING-CLOUD-ADMINISTRATOR DUMPS EBOOK

Marketing-Cloud-Administrator Exam Bootcamp | Reliable Marketing-Cloud-Administrator Dumps Ebook

Marketing-Cloud-Administrator Exam Bootcamp | Reliable Marketing-Cloud-Administrator Dumps Ebook

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q137-Q142):

NEW QUESTION # 137
What functionality is contained in Journey Builder that does not exist in Automation Studio?

  • A. The option to convert a qualified Lead to a Contact.
  • B. Native execution of a Server-side JavaScript activity.
  • C. The ability to send an email to a Salesforce audience.
  • D. Flexibility to wait based on duration or a specific time.

Answer: A


NEW QUESTION # 138
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

  • A. Publication List
  • B. Data Extension
  • C. Group
  • D. List

Answer: B

Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends


NEW QUESTION # 139
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

  • A. Business name and physical mailing address
  • B. Preference Center link and physical mailing address
  • C. Business name and a link to the business website
  • D. Preference Center link and a link to the business website

Answer: B

Explanation:
Explanation
To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:
Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.
Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.
Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.


NEW QUESTION # 140
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

  • A. Importing data into contacts using the Data Loader
  • B. Creating users and assigning roles which meet their job functions
  • C. Classifying sends and defining parameters for email sends
  • D. Building the data structure used to store audience information
  • E. Creating a SMS message and sending a mobile campaign

Answer: B,C,D


NEW QUESTION # 141
A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer's automation?

  • A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
  • B. Import File Activity > three Send Activities to the master data extension.
  • C. Three Send Activities to the master data extension.
  • D. Three Filter Activities > three Send Activities to the filtered audiences.

Answer: D


NEW QUESTION # 142
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